It's coming home!
Big Brother Naija will be returning for season 4, and unlike the past two editions, this one will be breaking a 13-year dream.
After the first edition held in Nigeria in 2006, the second and third editions held in South Africa. This year, the reality TV show returns to it's roots.
MultiChoice Nigeria's General Manager, Sales and Marketing, Martin Mabutho was excited the share the good news.
“From a cost perspective, it is always good to share the Big Brother House in South Africa where all the African franchise of Big Brother can make use of the house. Now, we are at the vantage position of hosting the show in Nigeria and give the global standard for which the show is known for. The Big Brother House is currently under construction and will be ready before the kickoff,” he said.
To welcome the biggest reality TV show in Africa back to Nigeria, Bet9ja will roll out the red carpet, as they have been named as the headline sponsor, replacing Payporte for this historic event.
On why the betting company decided to jump on the Big brother Naija train, the Senior Marketing Manager Bet9ja, Olufemi Osobajo said it is in line with the company’s aim.
“Our core value in Bet9ja is changing lives of the Nigerian youth. We believe the bet ticket holds more power in changing the lives of the youth and Big Brother Naija has done the same thing changing the lives of the youth in all the editions of Big Brother. This is why we are supporting,” he said.
As usual, the audition process will take place in major cities across Nigeria.
According to Wangi Mba Uzoukwu, the free auditions will hold in eight different cities across Nigeria and is open to individuals eligible who are above age 21.
The audition locations are Lagos, Abuja, Port Harcourt, Calabar, Warri, Ibadan, Benin, and Enugu. It starts on Friday, February 1, 2019, and Saturday, February 2, 2019.
One familiar face that fans of the reality show will be glad to see is Ebuka Obi-Uchendu who is retained as host.
Ebuka was a participant in the first Big Brother Naija that held in Nigeria and will be happy to see the show being held in Nigeria.
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